Flight to Quality: The Theory

The “flight to quality” phrase is back again.

In the 1990’s the flight to quality was based on the tenants need for better services to cater for the upcoming boom in technology. Remember mobile phones (no reception), shocking internet, and the heat and noise coming out of the CPU’s on the floor?

Now that we have close 100% mobile coverage, Wi-Fi and excellent (questionable) internet connection and no more CPU’s – what’s next for “quality”?